Jon Salas

Jon_SalasBy Oziel Treviño
Pulse staff editor

The March 2017 issue of The Pulse is the seventy-fifth issue published since the Fall of 1998. We asked former reporters and editors to let us know where they are now, their favorite Palo Alto memories, and what advice they would give to current students.

Salas attended Palo Alto College in the Fall 2012 and in Spring 2013. He graduated with a bachelor’s degree from Texas A&M-San Antonio and a master’s degree in Public Relations from Boston University. Salas is an assistant account executive at Hollywood Public Relations and a production assistant for New York Fashion Week.

Salas wrote, “The Pulse gave me a foundation in communication. As a PR professional, I can’t count how many times I’m tasked with reaching out to the media trying to secure coverage for my clients. Often my clients may not have new news, but I must still conjure up an angle that is newsworthy. I’m always finding myself thinking back to my first lessons with Dr. Richter in identifying what makes an idea newsworthy; I use those lessons on a daily basis.”

If there’s any advice I could give current students, it would be first to never make excuses. Anyone can come up with 10 excuses to not do something. I can tell you why I can’t do my laundry tomorrow; in fact, I can probably give you 20 reasons why; however, eventually I will have to get to it so why prolong something that is inevitable? Excuses don’t move the needle and are counterproductive. Secondly, I would advise students to do more. Sounds simple; I’m not asking to burn both ends of the candle stick, but there’s always an opportunity to get involved with that can have a huge impact tomorrow. No matter how small an opportunity may seem, you never know when something small can turn big. Lastly, aim big! As humans, we’re capable of achieving great things, but if we limit ourselves from the start then we will not know how big our potential is. The only obstacle in our lives is us. If you shoot for the moon, even if you miss, you’ll land among the stars.

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